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Writing for Television, Radio, and New Media If students who had never taken a course in broadcast news were required to study Chapter 5 they would learn much. This 60-page chapter presents material as well as any contributor to the field of broadcast journalism education today

Monday, June 30, 2008

Can Movie Theatres Compete with Home HD TV in the Future?

The battle is heating up for market share, home movie theatre, X-Box, Playstations and virtual reality take on the big screen and theme parks. You might be surprised to learn that the war is just beginning. You won't believe how high the stakes are now and what lengths they are willing to go to get your dollar.


With High Definition TV on large screen plasma TV it will be so real, you will literally feel as if you are there. As price comes down due to overseas manufacturing and supply and demand, we will see more and more families charging the remaining balance on their credit cards for these systems, they will connect them to DVDs and it will literally be like virtual reality in your own living room. Recently video gaming companies took a stock price hit waiting for the hardware such as the X-Box II and newest Playstation to catch up enabling them to run the latest versions of the most popular games.

As these technologies continue to enter our home as we know they will, is there still going to be a place in our lives for our present day big screen Movie Theatres with $12.00 per person costs with the inclusion the impulse purchase of soda and popcorn value pack? The movie theatres will have to come up with a greater and greater entertainment value to get people to continue to patronize them and that is exactly what is on the minds of the boardmembers of Hollywoods biggest studios.

Sure people will be more than interested in a Friday or Saturday evening at the Movies, but what about during the week competing against the comforts of our own homes, coupled with the price of gasoline to drive there and the inflation Greenspan has warned us of? Will movie theatres need to upgrade to 3D movies or IMAX type movies? Will they have to for survival? After all movie theatres are a business, buildings and property are expensive and ROI is the goal and it must be achieved. We have seen in the last two decades the closing of thousands and thousands family and locally owned theatres for the larger Multiplex Corporate theatres.

One way for movie go'ers to feel a greater entertainment value and enhanced experience is in the adding of brain wave enhancement. That's right and the plans on the table now are absolutely cutting edge technologies. For instance brain wave manipulation inside the theatre for the viewers will send out frequency impulses of Delta, Alpha, Beta, and Theta Brain wave frequency. In large multiplex Theatres certain rooms will contain such a system, which would have sound devices in the walls, which were broadcasts into the theatre. Imagine a seen where the actors were tired after fighting a storm all night in a boat. You would feel tired, then as a big wave crashed over the bow, you would feel anxiety. In a love seen you would feel very peaceful and content, even somewhat aroused? Imagine the enhanced experience you would feel? The studios are and they are betting on it.

Since the technology is now available it could be deployed anytime now. Of course for scary movies where your heart would race wildly out of control, perhaps grandma might not wish to attend. Movies would have to be not only labeled; "G", "PG-13", "R" there might also be intensity ratings on 1-5. Meaning you would have to sign a waiver to see the movie and also submit that you are in good physical shape similar to that form they have when you enter a 10K running race.

Even as the movie industry plots the future successes and legal ramifications and potential lawsuits of these technologies, the home entertainment living room virtual reality will surely follow along with the holographic projections and surround a sound ambience.

The entertainment industry is about ready to face off as this technology is deployed. Which one will you choose?

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Taking Advantage of the iPod Experience

Music lovers have been carrying around radios and other bulky music devices in order to take their tunes along with them as they go from place to place. With the iPod ? a portable unit that's manufactured by Apple ? the music experience offers a higher quality in a much more compact size.


The iPod will allow your personal music selection to be played for up to 12 hours at a time, and offers the additional perks of games and the ability to store files. Up to 5,000 songs can be stored within a standard iPod, providing instant access from wherever you happen to be at the moment. Whether you're in the office, going for a stroll, in the car or around the house, iPod is the solution for your contemporary music needs.

Among the features of the iPod are the ability to choose a specific play list, shuffle through songs and much more ? all with the click of a button. Users even have the option of importing their favorite songs from CDs, and music can be transferred in a variety of formats, such as MP3 or AAC. If you opt for the FireWire and USB 2.0 support, you can transfer music from a CD in less than five seconds.

The capability of the iPod also includes that of calendaring, contact lists, notes and a musical alarm clock variation that will wake you up to your favorite song in the morning. With the ability to carry up to 30GB of storage (in some models), this little unit can be used for far more than just music. Think of it as an electronic briefcase of sort. Files can be taken anywhere at any time; memos can be used as reminders to yourself; even interviews can be accomplished when using the microphone option, with the ability to then utilize those audio files in a documentary format.

For those who have the need of menu items in another language, the iPod accommodates settings for English, Italian, German, Spanish, French, Japanese, Norwegian, Danish, Dutch, Swedish, Finnish, Korean, Traditional Chinese and Simplified Chinese. In fact, there are a number of iPod models, such as iPod mini, iPod, iPod Special Edition and iPod Photo. Depending upon its capabilities, each comes with a designated amount of memory, beginning with the 4GB mini iPod to the 30GB iPod Photo.

In addition to the device itself, the iPod offers a complete line of accessories, including a dock kit, camera connector, power adapter, car cassette adapter, auto charger, FM transmitter, travel pack, car holder, media reader, in-ear headphones, voice recorder, cabling and more.

All in all, if your day isn't complete without music ? and you could also use the ability to transfer files, check your calendar, keep a contact list and do other office-related functions in a portable capacity ? then the iPod would be a good investment for you. Prices may vary, depending upon the retailer and model type, but these can easily be purchased via the internet for those who don't mind a brief search engine task.

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Telephone Tips, Techniques and Etiquette

Whether using the telephone for business or personal use, using this communication tool effectively means being timely, communicating clearly and having the other person's interest in mind.

1 ? Plan and schedule your telephone calls so that you can allow time for off-track discussions. If you plan a 10:30am telephone call "schedule" it like you might schedule a face to face meeting: a little extra time, particularly for those you know like to talk!


2 ? At the beginning of your call, mention you know you can cover the points needed within time enough for you to make your next appointment, at a stated time. Then as you want to wind up the conversation you can backtrack to restate the appointment you mentioned. Or, you may find that someone will remind you, "Oh, you have to get on to that appointment, right?"

3 ? Maybe you prefer to wait until you are into the conversation before needing to ask for an exit. As you near time to say goodbye and find it difficult to end, try saying, "Oh my gosh, I have a long distance call I need to take. Can you hold while I take it?" Your customer or friend will likely say the conversation can pick up later. And, once again, it is the other person who ends the call.

4 ? If you have to leave a voice mail, certain elements are important to include: your name, when you are calling, a brief message about your purpose, and a telephone number to return the call to you. If you work in a staffed office and there's another extension of someone as an alternate contact, leave his or her name and extension as well. This last point is being considerate of the other person's time.

5 ? When leaving a voice mail make it easy for the person who is taking and likely writing down this information. First, you can say the number slowly by area code, exchange and last digits. For example, say it just as you might write it in the United States: 777-555-1234. Alternately, or even in addition to the divided method, you can repeat your telephone number a second time. Or, you can combine both methods!

6 ? Your outgoing message (om) is as important to etiquette as the message you leave when you are the caller. For business protocol it's wise to identify yourself by name. At home, if you want more security, you may want to just state, "You have reached, 777-555-1234." In either environment, state for the caller to leave their name, telephone number and a brief message. If you include the date, "Monday, February 21st," in your om, be certain you change it everyday. If you ever have anyone run out of time with leaving his or her message, you may also want to include, "and there is a 30 second (or whatever time) for your brief message."

7 ? The cliché that "time is money," is particularly true for the working person. That we all have the same amount of time is true for everyone. Return your telephone calls on a timely basis, within 24 hours is professional and considerate in either a business or personal setting.

Try one of these tips next time you find yourself wanting to be in charge of the telephone.

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An Introduction to Text Messaging

Why Text?

Text messaging is a quick way to stay in touch with people for personal or business purposes. With text messaging, you can chat with a partner by typing on the keyboard and reading what they write to you on the screen. Many text messaging products can work with cell phone text messaging (aka SMS or Short Messaging Service) so you can chat with people who aren't in front of their computer. So, why not just pick up the phone and talk?


It's faster than e-mail and phone calls. And you don't have to pay anything to text. If you need to chat with someone briefly or ask a quick question, it's much less intrusive than calling someone. As with most developing technologies, several types of text messaging are available and each one is incompatible with the others. But don't let that keep you from trying it out. The main text messaging products are ICQ (www.icq.com), MSN Messenger (www.msn.com), AIM (www.aim.com), and Yahoo Messenger (www.yahoo.com).

btw (By the Way...)

Each one is free and simple to download, install, and sign up. You can locate your "buddies" by searching in an online directory by their screen name, e-mail address, name, or telephone number. Once you get the hang of it, text messaging can be extremely addictive. As you continue to use text messaging, you will find yourself learning to abbreviate words and sentences. When you leave an online chat, you might say BRB (Be Right Back), I'm afk (away from the keyboard), or TTYL (Talk to You Later). See glossary below.

Some text messaging products are beginning to offer voice and video chat. The future of digital communication is an integrated product, since voice, video, interactive text messaging, and e-mail are all effective means of communication. In the future, you will be able to switch between text, voice, and video with ease. Until then, we will continue to use different methods for different communication needs :-(

Glossary
  • :-) Smiley face. Means that someone is happy
  • ;-) Smiley face with wink.
  • :-( If someone sends you this in an e-mail, they're probably not having a good day
  • BTW - By the Way
  • FYI - For Your Information
  • FWIW - For What It's Worth
  • IMHO - In My Humble Opinion (or IMO) TIA - Thanks in Advance
  • WRT - With Respect To
  • LOL - Laughing Out Loud
  • ROTFL - Rolling on the Floor Laughing
  • AFK - Away From Keyboard
  • TTYL - Talk To You Later
  • CYA - See You Later

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Prepaid Cellular Phone

Reasons why someone would purchase a prepaid cellular phone.

Prepaid cellular phone is an alternative to a monthly cellular phone plan. Prepaid cellular phone services are currently being offered by AT&T, Cricket, Verizon, and many other companies. There are many reasons why someone would want to purchase a prepaid cellular phone. A person could be planning to use the cellular phone infrequently or irregularly, doesn't want to commit to a contract when signing up for a cellular phone plan, or wants to save money when using a cellular phone.


Prepaid cellular phone benefits.

There are several benefits that a prepaid cellular phone has. For example, your prepaid minutes will generally not expire at the end of the month, so you can use all the minutes that you paid for. Prepaid cellular phones are usually not expensive. You can definitely get a phone for less than $50 or even receive a free cellular phone. During some promotions you can also receive free cellular phone accessories.

Prepaid cellular phone drawbacks.

There are some drawbacks that a prepaid cellular phone has. For example, prepaid cellular phone's talk time is generally more expensive than talk time of monthly cellular phone plans. There could be some restriction like expiration of minutes after some period of time. It could be annoying for some people when their prepaid time suddenly ends and they need to go buy extra time.

How to select the prepaid cellular phone

Calculate the approximate amount of minutes that you are going to use each month talking on a prepaid cellular phone and compare their cost to the cost of monthly cellular phone plan. If the cost of prepaid cell phone talk time is cheaper then the monthly service plan, you would probably benefit from signing up for the first one. Also take into consideration the available promotions, cellular phone features (new technology advances like a camera cell phone could be available), and any possible contract that you might have to sign.

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